One company, several front doors
The operating system for distribution.
Brands don't have an attention problem. They have an allocation problem. 8x moves marketing budget away from ad auctions and single big-name posts, and into thousands of ordinary people posting every day — then measures what it actually returned.
Where to go next
Each platform is its own product with its own login. Pick the one that matches what you're trying to do.
For consumer brands and creators
8x.social
The creator network. Brands run always-on UGC campaigns across TikTok, Instagram and YouTube; creators apply, get briefed, post daily, and get paid on performance.
Visit 8x.social
For B2B companies and LinkedIn creators
8x.business
The same engine pointed at LinkedIn. B2B companies reach buyers through the operators and founders those buyers already follow, with post-level reporting instead of vanity impressions.
Visit 8x.business
What we believe
Six positions we've taken. They explain most of the decisions we make.
Attention isn't owned.
A follower count is a receipt for attention someone already got, not a claim on the attention they'll get next. On any given video, a brand-new account and a million-follower account are closer in odds than the price difference suggests. Almost everything we do is downstream of taking that seriously.
Volume is a strategy, not a compromise.
One post is a bet. Three hundred posts is a search. We would rather take hundreds of shots on goal a month, learn from what lands, and cut what doesn't, than pay a premium for a single placement nobody can repeat.
Make creators, don't rent them.
Most people who would be good at this never start, because nobody ever gave them a brief, a deadline and a reason. We create new supply instead of bidding against everyone else for the same few hundred established names.
Pay the crowd, not the auction.
The default path for a marketing dollar is an ad platform. Ours routes it to a person — a student in Milan, a nurse in Manila, an operator in Manchester. Same objective for the brand, radically different distribution of who gets paid.
Proof beats adjectives.
Views tied to clicks, clicks tied to revenue, dated and named. If we can't show what a campaign returned, we treat that as a product gap, not a reporting inconvenience.
Talent is everywhere. Budget isn't.
The gap between where creative talent lives and where marketing budget lands is the whole opportunity. We build for a network that is global by default, not a US-only product with an international page.